CD October 28, 2021: How brands can show empathy, Tips for resilience, Weighing the four-day workweek

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

How can organizations show empathy to their audiences? New data from Method Communications suggests that the answer is not to be found in your public statements about political issues.

 (image via)

More research to watch:

  • Solar and wind energy hold the lead as the public’s favorite energy sources. The data comes as concerns over climate change and environmental disasters have remained high, per Morning Consult.
  • Workers say they will work longer hours to get a four-day workweek. The data from Harris Polls shows 83% of Americans would be in favor of shortening the workweek to four days out of seven.
  • Hybrid work arrangements are the most emotionally exhausting for employees. The report from TINYPulse shows where organizations are in their return-to-work plans—and what that means for workers facing burnout and fatigue.


EMPLOYEE ENGAGEMENT

Is the four-day workweek an answer for employee burnout? Here’s why the proposition isn’t so simple.

For vaccine messages to succeed, you must know your audience. Here’s how this fundamental rule of communication plays out in the high-stakes environment of today’s business workplace.

Activision Blizzard CEO sends employee letter outlining anti-harassment measures. The letter from Bobby Kotick clearly stated “we have a lot more to do” after the company was hit with lawsuits from government agencies alleging the company created a culture that tolerated sexual harassment and discrimination.

The letter says, in part:

The guardrails weren’t in place everywhere to ensure that our values were being upheld. In some cases, people didn’t consistently feel comfortable reporting concerns, or their concerns weren’t always addressed promptly or properly. People were deeply let down and, for that, I am truly sorry.

How are you measuring your internal comms? Here’s a look at how to make your efforts more strategic, and how to know if you are using the right numbers to benchmark your programs.

Despite labor shortages, small business owners support vaccine rules. Even as interest groups decry the damage vaccine rules will do to workplaces, new data shows that 61% of small businesses already have plans to implement vaccine rules for workers.


FROM THE CRISIS LEADERSHIP NETWORK

How are you building resilience amid the ongoing pandemic? Check out these ideas on how to bolster internal culture and help employees bounce back—even as the future remains uncertain.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Get more out of your content with these three tips. The digital content wheel can swallow your resources whole—so think about how you can make your investments last.

When managing risk, take a lesson from parents of toddlers. Communicators should think about risk in the same way parents have managed those pesky known unknowns during COVID-19.

VC Joe Lonsdale ignites firestorm over parents taking family leave. The founder of Palantir Technologies said fathers who take six months off when their child is born are “losers.” The statement was poorly received by many.

Bloomberg reported:

Among the many responses to Lonsdale’s post Wednesday, the founders of another venture capital firm, Initialized, offered a rebuke. Alexis Ohanian and Garry Tan defended their parental policy, which is four months. Tan said he took the leave and hoped his employees would follow suit.

Spanx founder shares acquisition celebration, employee gifts. The founder bought all employees first-class plane tickets to anywhere in the world—and gave each worker $10,000 to celebrate the acquisition as Blackstone bought a majority stake. The reveal was celebrated on Instagram.


REMOTE WORK

Threats of paycuts for remote workers aren’t materializing (yet). Here’s how HR managers are thinking about the tradeoff for remote employees and potential wage bills.

More companies are hiring a head of remote work. Here’s a look at what the function offers organizations—and why some think it’s a necessary role for future-minded workplaces.


CASE STUDIES

How can you add levity to your messages? Here are some concrete examples of how to deliver humor and lighthearted content to your employees.


TOOLS & TACTICS

How is social media being used in 2021 and beyond? Here’s what the latest trends indicate for reaching online audiences.

What tools are worth the investment for PR pros? Even as new tech emerges every day, some PR pros yearn for the days when the phone line was enough to get the job done.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

How can organizations show empathy to their audiences? New data from Method Communications suggests that the answer is not to be found in your public statements about political issues.

 (image via)

More research to watch:

  • Solar and wind energy hold the lead as the public’s favorite energy sources. The data comes as concerns over climate change and environmental disasters have remained high, per Morning Consult.
  • Workers say they will work longer hours to get a four-day workweek. The data from Harris Polls shows 83% of Americans would be in favor of shortening the workweek to four days out of seven.
  • Hybrid work arrangements are the most emotionally exhausting for employees. The report from TINYPulse shows where organizations are in their return-to-work plans—and what that means for workers facing burnout and fatigue.


EMPLOYEE ENGAGEMENT

Is the four-day workweek an answer for employee burnout? Here’s why the proposition isn’t so simple.

For vaccine messages to succeed, you must know your audience. Here’s how this fundamental rule of communication plays out in the high-stakes environment of today’s business workplace.

Activision Blizzard CEO sends employee letter outlining anti-harassment measures. The letter from Bobby Kotick clearly stated “we have a lot more to do” after the company was hit with lawsuits from government agencies alleging the company created a culture that tolerated sexual harassment and discrimination.

The letter says, in part:

The guardrails weren’t in place everywhere to ensure that our values were being upheld. In some cases, people didn’t consistently feel comfortable reporting concerns, or their concerns weren’t always addressed promptly or properly. People were deeply let down and, for that, I am truly sorry.

How are you measuring your internal comms? Here’s a look at how to make your efforts more strategic, and how to know if you are using the right numbers to benchmark your programs.

Despite labor shortages, small business owners support vaccine rules. Even as interest groups decry the damage vaccine rules will do to workplaces, new data shows that 61% of small businesses already have plans to implement vaccine rules for workers.


FROM THE CRISIS LEADERSHIP NETWORK

How are you building resilience amid the ongoing pandemic? Check out these ideas on how to bolster internal culture and help employees bounce back—even as the future remains uncertain.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Get more out of your content with these three tips. The digital content wheel can swallow your resources whole—so think about how you can make your investments last.

When managing risk, take a lesson from parents of toddlers. Communicators should think about risk in the same way parents have managed those pesky known unknowns during COVID-19.

VC Joe Lonsdale ignites firestorm over parents taking family leave. The founder of Palantir Technologies said fathers who take six months off when their child is born are “losers.” The statement was poorly received by many.

Bloomberg reported:

Among the many responses to Lonsdale’s post Wednesday, the founders of another venture capital firm, Initialized, offered a rebuke. Alexis Ohanian and Garry Tan defended their parental policy, which is four months. Tan said he took the leave and hoped his employees would follow suit.

Spanx founder shares acquisition celebration, employee gifts. The founder bought all employees first-class plane tickets to anywhere in the world—and gave each worker $10,000 to celebrate the acquisition as Blackstone bought a majority stake. The reveal was celebrated on Instagram.


REMOTE WORK

Threats of paycuts for remote workers aren’t materializing (yet). Here’s how HR managers are thinking about the tradeoff for remote employees and potential wage bills.

More companies are hiring a head of remote work. Here’s a look at what the function offers organizations—and why some think it’s a necessary role for future-minded workplaces.


CASE STUDIES

How can you add levity to your messages? Here are some concrete examples of how to deliver humor and lighthearted content to your employees.


TOOLS & TACTICS

How is social media being used in 2021 and beyond? Here’s what the latest trends indicate for reaching online audiences.

What tools are worth the investment for PR pros? Even as new tech emerges every day, some PR pros yearn for the days when the phone line was enough to get the job done.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

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