CD October 7, 2021: Vaccine mandates get broad support, FB outage blamed on remote work

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

Vaccine mandates could entice reluctant consumers back to pre-pandemic activities. The data from Morning Consult shows that U.S. adults would be pleased to see vaccine requirements for domestic air travel, attending a theme park or staying at a hotel/resort.

(image via)

More research to watch:

  • Eighty-one percent of employers lack a plan for remote work compensation post-pandemic. Per a new report from Payscale, less than half of respondents (47%) have surveyed employees about remote work preferences.
  • Working parents say childcare options a dealbreaker on employment choices. Sixty-eight percent of working parents said they would be more likely to accept a job that offered flexibility to meet childcare needs.
  • Women make gains in representation in 2020—but burnout is on the rise. The findings of McKinsey’s latest Women in the Workplace report shows how the “broken rung” is still holding women back from attaining top-level positions.

EMPLOYEE ENGAGEMENT

Kaiser Permanente suspends 2,200 unvaccinated employees nationwide. The suspended employees have until Dec. 1 to get the jab to return to work, and those who fail to do so will be terminated, the health care giant says.

KTLA reported:

“We hope none of our employees will choose to leave their jobs rather than be vaccinated, but we won’t know with certainty until then,” Kaiser said in a statement Tuesday. “We will continue to work with this group of employees to allay concerns and educate them about the vaccines, their benefits, and risks.”

Prioritize inclusion to drive DE&I forward. Here’s how organizations can focus on a strategy that leads to transformation rather than knee-jerk reactions to bad optics.

Kellogg responds to employee strike at cereal production facilities. Employees are protesting pay and benefits issues, as well as a loss of premium health care and some retirement benefits.

CBS News reported:

“We are disappointed by the union’s decision to strike. Kellogg provides compensation and benefits for our U.S. ready-to-eat-cereal employees that are among the industry’s best,” Kellogg spokesperson Kris Bahner said in a statement.

Is a vaccine mandate really a dealbreaker for workers? Here’s a look at what research suggests you can expect when imposing tough rules on COVID-19 vaccines.


FROM THE CRISIS LEADERSHIP NETWORK

Communicators can tell a powerful story to support vaccine mandates. Consider these tips from the experts in talking to your stakeholders about vaccine rules for workers, customers and more.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

How many journalists do you pitch at a time? The more senior your job title, the more likely your media list will have a couple extra names on it, per data from Agility PR Solutions.

Facebook denies whistleblower claim it puts profit before safety. The social media company is launching a full PR offensive after former employee Frances Haugen testified to Congress and spoke with “60 Minutes” about what she sees as the company’s failure to protect users.

Neil Potts, a Facebook executive, told NPR:

I think I would categorically deny [that Facebook prioritized polarized content for financial reasons]. I think that accusation is just a bit unfounded. At Facebook, what we are designing our products to do is to increase meaningful experiences. So whether those are meaningful social interactions – I think that is the change that the leaker mentions in her “60 Minutes” interview – or having just positive social experience on the platform, that is what we want the product ultimately to provide. That makes a environment where people will come to Facebook, where they will come to Instagram and have a – just a better time. And that’s really our bottom line.

C-Span’s comms leader: Fight disinformation with “focus on trust.” Industrialized misinformation is a reality of the digital age, but here’s how one comms leader says PR pros can respond.

Ozy Media’s crisis deepens over investigation into false claims to investors. The fallout is another reckoning for the shady practices sometimes found in Silicon Valley and other startup markets, even as a trial is underway for Theranos founder Elizabeth Holmes.

Axios reported:

[CEO] Carlos Watson did not respond to Axios’ requests for comment. His crisis PR rep, who had joined just days ago, is no longer working with Ozy. Former Ozy chairman Marc Lasry also declined comment, via a spokesman. Paul Weiss, the law firm hired by Ozy’s board last week to launch an independent investigation, never launched the investigation and is no longer involved.


REMOTE WORK

How are you building your network without in-person connection? Here’s how our executive coach argues that comms pros should make networking a daily practice.

Employees say Boeing’s Chicago HQ a “ghost town.” The aircraft manufacturer denies that it plans to abandon its commitment to the office.

Reuters reported:

Boeing, however, insists significant operations still take place there and rebuffs any suggestion that the giant may leave its Midwest base. “Chicago is strategically important to Boeing’s U.S. and global operations,” a spokesperson said.

“As with other companies, we have adapted to hybrid ways of working in the midst of the global pandemic to engage with our people, and our customers and other stakeholders.”

Facebook looks to end universal remote work after major outage. The company’s platforms were offline for more than six hours this week, due to what the company says was an error in configuring connections to its many data centers. Now the company says the problem was made worse by remote work policies.

Tech Radar reports:

Now, Facebook is pointing the finger at remote working.  That doesn’t mean it will abandon the practice for good, but it does mean that not everyone will have the opportunity to fully work from home anymore. Those who will still want to work remotely after the incident will need to submit a formal request and receive permission to do so.


CASE STUDIES

Motorola offers lessons in forging brand identity. Here’s how the tech company worked to define its purpose and principles in a multi-year effort.


TOOLS & TACTICS

Consider these overlooked social media platforms for building community. Facebook and Instagram aren’t your only options for finding followers online.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

Vaccine mandates could entice reluctant consumers back to pre-pandemic activities. The data from Morning Consult shows that U.S. adults would be pleased to see vaccine requirements for domestic air travel, attending a theme park or staying at a hotel/resort.

(image via)

More research to watch:

  • Eighty-one percent of employers lack a plan for remote work compensation post-pandemic. Per a new report from Payscale, less than half of respondents (47%) have surveyed employees about remote work preferences.
  • Working parents say childcare options a dealbreaker on employment choices. Sixty-eight percent of working parents said they would be more likely to accept a job that offered flexibility to meet childcare needs.
  • Women make gains in representation in 2020—but burnout is on the rise. The findings of McKinsey’s latest Women in the Workplace report shows how the “broken rung” is still holding women back from attaining top-level positions.

EMPLOYEE ENGAGEMENT

Kaiser Permanente suspends 2,200 unvaccinated employees nationwide. The suspended employees have until Dec. 1 to get the jab to return to work, and those who fail to do so will be terminated, the health care giant says.

KTLA reported:

“We hope none of our employees will choose to leave their jobs rather than be vaccinated, but we won’t know with certainty until then,” Kaiser said in a statement Tuesday. “We will continue to work with this group of employees to allay concerns and educate them about the vaccines, their benefits, and risks.”

Prioritize inclusion to drive DE&I forward. Here’s how organizations can focus on a strategy that leads to transformation rather than knee-jerk reactions to bad optics.

Kellogg responds to employee strike at cereal production facilities. Employees are protesting pay and benefits issues, as well as a loss of premium health care and some retirement benefits.

CBS News reported:

“We are disappointed by the union’s decision to strike. Kellogg provides compensation and benefits for our U.S. ready-to-eat-cereal employees that are among the industry’s best,” Kellogg spokesperson Kris Bahner said in a statement.

Is a vaccine mandate really a dealbreaker for workers? Here’s a look at what research suggests you can expect when imposing tough rules on COVID-19 vaccines.


FROM THE CRISIS LEADERSHIP NETWORK

Communicators can tell a powerful story to support vaccine mandates. Consider these tips from the experts in talking to your stakeholders about vaccine rules for workers, customers and more.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

How many journalists do you pitch at a time? The more senior your job title, the more likely your media list will have a couple extra names on it, per data from Agility PR Solutions.

Facebook denies whistleblower claim it puts profit before safety. The social media company is launching a full PR offensive after former employee Frances Haugen testified to Congress and spoke with “60 Minutes” about what she sees as the company’s failure to protect users.

Neil Potts, a Facebook executive, told NPR:

I think I would categorically deny [that Facebook prioritized polarized content for financial reasons]. I think that accusation is just a bit unfounded. At Facebook, what we are designing our products to do is to increase meaningful experiences. So whether those are meaningful social interactions – I think that is the change that the leaker mentions in her “60 Minutes” interview – or having just positive social experience on the platform, that is what we want the product ultimately to provide. That makes a environment where people will come to Facebook, where they will come to Instagram and have a – just a better time. And that’s really our bottom line.

C-Span’s comms leader: Fight disinformation with “focus on trust.” Industrialized misinformation is a reality of the digital age, but here’s how one comms leader says PR pros can respond.

Ozy Media’s crisis deepens over investigation into false claims to investors. The fallout is another reckoning for the shady practices sometimes found in Silicon Valley and other startup markets, even as a trial is underway for Theranos founder Elizabeth Holmes.

Axios reported:

[CEO] Carlos Watson did not respond to Axios’ requests for comment. His crisis PR rep, who had joined just days ago, is no longer working with Ozy. Former Ozy chairman Marc Lasry also declined comment, via a spokesman. Paul Weiss, the law firm hired by Ozy’s board last week to launch an independent investigation, never launched the investigation and is no longer involved.


REMOTE WORK

How are you building your network without in-person connection? Here’s how our executive coach argues that comms pros should make networking a daily practice.

Employees say Boeing’s Chicago HQ a “ghost town.” The aircraft manufacturer denies that it plans to abandon its commitment to the office.

Reuters reported:

Boeing, however, insists significant operations still take place there and rebuffs any suggestion that the giant may leave its Midwest base. “Chicago is strategically important to Boeing’s U.S. and global operations,” a spokesperson said.

“As with other companies, we have adapted to hybrid ways of working in the midst of the global pandemic to engage with our people, and our customers and other stakeholders.”

Facebook looks to end universal remote work after major outage. The company’s platforms were offline for more than six hours this week, due to what the company says was an error in configuring connections to its many data centers. Now the company says the problem was made worse by remote work policies.

Tech Radar reports:

Now, Facebook is pointing the finger at remote working.  That doesn’t mean it will abandon the practice for good, but it does mean that not everyone will have the opportunity to fully work from home anymore. Those who will still want to work remotely after the incident will need to submit a formal request and receive permission to do so.


CASE STUDIES

Motorola offers lessons in forging brand identity. Here’s how the tech company worked to define its purpose and principles in a multi-year effort.


TOOLS & TACTICS

Consider these overlooked social media platforms for building community. Facebook and Instagram aren’t your only options for finding followers online.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

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