CD September 16, 2021: How changing guidance hurts COVID-19 comms efforts; How to respond to new WH vaccine rules; Instagram responds to WSJ report; and more

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

Shifting COVID-19 guidance undermines public confidence. While 61% say the changes make sense, 51% said the changes made them feel less confident in the guidance itself, according to Pew Research.

(image via)

More research to watch:

  • How are you addressing mental health at work? Research from McKinsey investigates the tactics and approaches that are offering positive results in the wake of the pandemic.
  • Workers are confident they will get a job offer, but still lag pre-pandemic confidence levels. The numbers suggest that the increased employee departures might have causes that predate the pandemic, though the crisis certainly has exacerbated the problem.
  • Biden’s job approval hasn’t changed after new vaccine rules rollout. Data from Morning Consult shows that the new push from the White House hasn’t drastically altered the opinions or outlooks for audiences, as positions on the COVID-19 crisis and vaccination were likely already firmly entrenched.

EMPLOYEE ENGAGEMENT

Leaders should be transparent, but targeted. Oversharing can be damaging to company morale, according to one comms expert.

What does national sentiment on unions mean for comms pros? Here’s how the data suggests you should approach employee concerns and plans to organize in your company.

Southwest Airlines offers extra pay to vaccinated employees. The airline is also removing pay protections for unvaccinated workers who have to quarantine and miss work.

Yahoo reported:

“If you have not been vaccinated and choose to do so, this timeline gives you enough time to receive both rounds of a two-series vaccine or the single-dose vaccine,” Southwest said in the memo, per CNBC.

Follow 3 C’s to engage on National Hispanic Heritage Month. Here’s how to think about content to celebrate the diversity within your organization.


FROM THE CRISIS LEADERSHIP NETWORK

How should comms pros respond to new vaccine rules from the White House? Comms leaders and experts offer insights on the best path forward in the ongoing war against the COVID-19 pandemic.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Bojangles creates media buzz with NYC food truck frenzy. Here’s how regional brands can build buzz with national media outlets and influencers.

Instagram responds to WSJ report on toxic experiences for teens. In a blog post, Karina Newton, the platform’s head of public policy, tried to offer context and an alternative narrative to research that shows teens face serious mental health challenges on the platform.

It wrote, in part:

The question on many people’s minds is if social media is good or bad for people. The research on this is mixed; it can be both. At Instagram, we look at the benefits and the risks of what we do. We’re proud that our app can give voice to those who have been marginalized, that it can help friends and families stay connected from all corners of the world, that it can prompt societal change; but we also know it can be a place where people have negative experiences, as the Journal called out today. Our job is to make sure people feel good about the experience they have on Instagram, and achieving that is something we care a great deal about.

The Washington Post’s Seung Min Kim shares stories from her work on Capitol Hill. Be sure to check out regular episodes of The Friday Reporter, taking you behind the scenes with journalists at major news outlets.


REMOTE WORK

Wells Fargo has delayed its return to the office until Nov. 1. The move comes as COVID-19 has surged around the country, forcing businesses to reevaluate return-to-the-office plans.

The Charlotte Observer reported:

It’s the second time the bank has pushed back a broad return to in-person work. Wells had originally planned to launch its return plans Sept. 7, then moved the date to Oct. 4., citing rising COVID-19 case rates across the country.


CASE STUDIES

Livongo’s brand journalism leads to earned media coverage. Here’s how the health care company was able to draw attention from media outlets by sourcing its own content.


TOOLS & TACTICS

WhatsApp launches a ‘yellow pages’ for businesses. The move comes as Facebook looks to make the messaging service work for businesses and consumers.

The Verge reported:

Screenshots show how WhatsApp will show businesses sorted by categories like “grocery store” and “restaurant,” before letting users chat directly with them. Reuters reports that the test will include thousands of businesses in the city.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

NATIONAL NEWS ROUNDUP


RESEARCH & DATA

Shifting COVID-19 guidance undermines public confidence. While 61% say the changes make sense, 51% said the changes made them feel less confident in the guidance itself, according to Pew Research.

(image via)

More research to watch:

  • How are you addressing mental health at work? Research from McKinsey investigates the tactics and approaches that are offering positive results in the wake of the pandemic.
  • Workers are confident they will get a job offer, but still lag pre-pandemic confidence levels. The numbers suggest that the increased employee departures might have causes that predate the pandemic, though the crisis certainly has exacerbated the problem.
  • Biden’s job approval hasn’t changed after new vaccine rules rollout. Data from Morning Consult shows that the new push from the White House hasn’t drastically altered the opinions or outlooks for audiences, as positions on the COVID-19 crisis and vaccination were likely already firmly entrenched.

EMPLOYEE ENGAGEMENT

Leaders should be transparent, but targeted. Oversharing can be damaging to company morale, according to one comms expert.

What does national sentiment on unions mean for comms pros? Here’s how the data suggests you should approach employee concerns and plans to organize in your company.

Southwest Airlines offers extra pay to vaccinated employees. The airline is also removing pay protections for unvaccinated workers who have to quarantine and miss work.

Yahoo reported:

“If you have not been vaccinated and choose to do so, this timeline gives you enough time to receive both rounds of a two-series vaccine or the single-dose vaccine,” Southwest said in the memo, per CNBC.

Follow 3 C’s to engage on National Hispanic Heritage Month. Here’s how to think about content to celebrate the diversity within your organization.


FROM THE CRISIS LEADERSHIP NETWORK

How should comms pros respond to new vaccine rules from the White House? Comms leaders and experts offer insights on the best path forward in the ongoing war against the COVID-19 pandemic.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

Bojangles creates media buzz with NYC food truck frenzy. Here’s how regional brands can build buzz with national media outlets and influencers.

Instagram responds to WSJ report on toxic experiences for teens. In a blog post, Karina Newton, the platform’s head of public policy, tried to offer context and an alternative narrative to research that shows teens face serious mental health challenges on the platform.

It wrote, in part:

The question on many people’s minds is if social media is good or bad for people. The research on this is mixed; it can be both. At Instagram, we look at the benefits and the risks of what we do. We’re proud that our app can give voice to those who have been marginalized, that it can help friends and families stay connected from all corners of the world, that it can prompt societal change; but we also know it can be a place where people have negative experiences, as the Journal called out today. Our job is to make sure people feel good about the experience they have on Instagram, and achieving that is something we care a great deal about.

The Washington Post’s Seung Min Kim shares stories from her work on Capitol Hill. Be sure to check out regular episodes of The Friday Reporter, taking you behind the scenes with journalists at major news outlets.


REMOTE WORK

Wells Fargo has delayed its return to the office until Nov. 1. The move comes as COVID-19 has surged around the country, forcing businesses to reevaluate return-to-the-office plans.

The Charlotte Observer reported:

It’s the second time the bank has pushed back a broad return to in-person work. Wells had originally planned to launch its return plans Sept. 7, then moved the date to Oct. 4., citing rising COVID-19 case rates across the country.


CASE STUDIES

Livongo’s brand journalism leads to earned media coverage. Here’s how the health care company was able to draw attention from media outlets by sourcing its own content.


TOOLS & TACTICS

WhatsApp launches a ‘yellow pages’ for businesses. The move comes as Facebook looks to make the messaging service work for businesses and consumers.

The Verge reported:

Screenshots show how WhatsApp will show businesses sorted by categories like “grocery store” and “restaurant,” before letting users chat directly with them. Reuters reports that the test will include thousands of businesses in the city.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

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