NATIONAL NEWS ROUNDUP
- The FDA has authorized COVID-19 booster shots for recipients of the Pfizer vaccine age 65 and older. The regulators emphasized the shot was to protect high risk individuals who could have “severe complications.”
- Homeland Security is investigating incidents surrounding treatment of thousands of Haitian immigrants who showed up at the U.S.-Mexico border in an attempt to enter the country. Images of border patrol agents using whips on fleeing refugees have brought added scrutiny to the crisis.
- Florida’s new surgeon general and top public health officer has come under fire for downplaying COVID-19 vaccines. In his first message to the public, Dr. Joseph Ladapo vowed to “reject fear” and have “positive approach.”
- Jobless claims again top expectations as the economy struggles to continue rebounding from the COVID-19 pandemic.
RESEARCH & DATA
Perception of a company’s politics increasingly affects purchase intent. Almost half (47%) of Americans say they won’t buy from companies whose political views differ from their own.
More research to watch:
- Half of vaccinated Americans say they will not spend the holidays with unvaccinated family. For businesses, the data also indicates that traditional holiday gatherings and shopping events could also be affected.
- Roughly a third of Americans regularly get news from Facebook. The data is a reminder to companies to pay close attention to brand mentions and updates across social channels.
- Business travelers are more likely to be concerned about Delta variant than non-business travelers. The data shows that higher income travelers are more likely to be concerned about Delta variant COVID-19, making the case for segmenting your audience with COVID-19 messages.
Follow these six rules for more inclusive internal communication. Suggestions like defaulting to “them” as a singular pronoun can help avoid misidentifying people in the workplace.
Five secrets for retaining top employees. With a hot labor market and record numbers of employees leaving their posts, here’s how you can make important team members feel heard and appreciated.
Ahead of a mandate deadline, 97% of United Airlines employees are vaccinated. The airline is an example of how vaccine rules for workers can play out at a large company with significant ongoing risk posed by the COVID-19 virus.
“United will start the separation process as early as September 28,” confirmed spokesperson Leslie Scott, who noted that only a “small number” of workers have requested an exemption based on health or religious reasons. “The good news is that large majorities of our employees continue to upload their vaccination records.”
Internal communicators must resist a return to pre-pandemic bloat. Here’s how RCG’s Jim Ylisela sees the creeping return of “crap” that threatens to undo the gains of the past 18 months.
FROM THE CRISIS LEADERSHIP NETWORK
Privacy messaging will be a crucial task for communicators in the months ahead. Here’s how you can be more sophisticated in your privacy language and positioning, according to a data expert from AARP.
Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.
Apple’s efforts to plug employee leaks gets leaked to the press. The memo from CEO Tim Cook stated that leakers “have no place here” after reports of internal vaccination messaging and plans to move on from its recent court case with Epic Games were shared with the media.
As you know, we do not tolerate disclosures of confidential information, whether it’s product IP or the details of a confidential meeting. We know that the leakers constitute a small number of people. We also know that people who leak confidential information do not belong here.
How can you get influencers to engage organically? Here’s how those earned media tactics can work with new media content, from bloggers to TikTok stars.
Volvo adds animal welfare to sustainability goals with leather-free pledge. The carmaker is promising to not to use leather but will continue to sustainable source wool for a cloth interior finishes.
In a statement, Stuart Templar, Volvo Cars’ director of global sustainability, said: “Finding products and materials that support animal welfare will be challenging, but that is no reason to avoid this important issue.”
Moderna CEO goes on record saying the pandemic will be over within a year. The comments were made to Swiss newspaper Neue Zuercher Zeitung as part of an effort form the vaccine maker to encourage people to get vaccinated against the COVID-19 virus.
“If you look at the industry-wide expansion of production capacities over the past six months, enough doses should be available by the middle of next year so that everyone on this earth can be vaccinated. Boosters should also be possible to the extent required,” [Chief Executive Stéphane Bancel] told the newspaper in an interview.
Google makes big commitment to the office with Manhattan purchase. The tech company is buying $2.1 billion worth of office space in the Big Apple, showing it is bullish on in-person work for its teams in the future.
New York’s energy, creativity and world-class talent are what keep us rooted here and why we’re deepening our commitment with plans to purchase St. John’s Terminal,” said Ruth Porat, the chief financial officer at Google and its parent company, Alphabet. “We look forward to continuing to grow along with this remarkable, diverse city.”
Are you doing enough to make your content accessible? Here’s how one PR agency is challenging the industry to learn more about accessibility when it comes to digital content and experiences.
TOOLS & TACTICS
How often are companies posting on social media? Here’s a benchmark report to help guide your planning for the year ahead across major channels and brand outlets.
Avoid tokenism in efforts to mark Hispanic Heritage Month. Here are some common pitfalls to avoid and best practices to ensure your work message doesn’t erase diverse experiences.
CALENDAR OF EVENTS
- Oct.13-14 – Ragan’s Internal Communications, Culture & Wellness Conference
- Oct. 19 – Diversity, Equity & Inclusion Certificate Course for Communicators
- Nov. 15-19 – Communications Week