CD September 9, 2021: What’s fueling record employee quit rates; What customers want on social media; Marking the anniversary of Sept. 11; and more

NATIONAL NEWS ROUNDUP

  • President Joe Biden has announced that all federal workers must receive the COVID-19 vaccine, with no option for daily testing for those who want to avoid the jab. The move heralds an increase in vaccine mandates for workers across the U.S.
  • Anthony Fauci warns that the infection rate in the U.S. is currently 10 times higher than what would be needed to bring the pandemic to an end.
  • Moderna is developing a 2-in-1 booster shot that will offer immunity against both COVID-19 and the flu, aiming to offer increased protection as the country heads into flu season.
  • Jobless claims in the U.S. have hit record lows, while at the same time job openings continue to break records.

RESEARCH & DATA

Consumers want (helpful) customer service on social media channels. According to data from Sprout Social’s Index for 2021, marketers prioritize engagement on digital channels, while consumers have slightly different priorities.

(Image via)

More research to watch:

  • McKinsey offers insight on the ‘Great Attrition.’ The data shows that employees are eager to walk off the job, regardless of industry. Forty percent of employees indicate plans to leave their current job in the next 3-6 months.
  • Majorities of Americans see unions as a good thing for workers. The data from Pew Research signals the danger facing organizations taking a strong anti-union stance.
  • More than half of workers are concerned about a skills gap when facing the future of work. The data comes via job posting site Monster from a recent survey. Communication skills were a top-cited need for respondents.
  • Too much free time could be detrimental for well-being. The new study from the University of Pennsylvania suggests that a culture that is too lax could have negative consequences. The optimal amount of free time is between two and five hours in a 24-hour period.

EMPLOYEE ENGAGEMENT

What are the essential skills for the future of communications? Check out these helpful guideposts from Stagwell’s Ray Day and Ragan Consulting Group’s Kristin Graham.

Amazon to cover 100% of college tuition for hourly workers. The move comes as the retail giant looks to improve its reputation and attract workers in a competitive labor market.

CNBC reported:

Starting in January 2022, Amazon said it will cover the cost of college tuition, fees and textbooks for hourly employees in its operations network after 90 days of employment. It will also begin covering high school diploma programs, GEDs and English as a second language certifications for employees.

For companies looking to retain talent, flexibility is key. Here’s what flexible scheduling could look like in organizations that are willing to take risks.

United Airlines to put unvaccinated workers on temporary leave. These are workers who have received a religious or medical exemption from a new mandate that says all workers for the airline must get vaccinated by Sept. 27 or face termination.

NPR reported:

In early August, when United first announced its vaccine mandate, it said about 90% of pilots and 80% of flight attendants were already vaccinated. The company now says more than half of its employees who were unvaccinated on the day of the announcement have since gotten vaccinated.


FROM THE CRISIS LEADERSHIP NETWORK

What’s driving the record rate of employee attrition? Data from staffing giant Robert Half sheds light on why workers are walking off the job in record numbers—and how communicators can play a role in keeping important team members happy in their roles.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

How is your organization marking the anniversary of Sept. 11? Here’s a look at how comms pros who have spent the last two decades building an organization to commemorate the tragedy are thinking about marking the somber milestone.

Conventions and tradeshows hope to mount a comeback. Even as the Delta variant pours cold water over plans for 2021, here’s how industry gatherings are planning for 2022 and beyond.

Looking to pitch broadcast media outlets? Here are four tips for both before and after you pitch to ensure you make the most of your opportunity.

Get better stories from your interviews with these tips. Here’s how to make your subject shine when conducting an interview with reporters or for internal content creation.


REMOTE WORK

Microsoft is suspending its return to the office indefinitely. The tech company has given up on setting a hard deadline for coming back to the workplace amid ongoing COVID-19 concerns.

The Verge reported:

“Given the uncertainty of COVID-19, we’ve decided against attempting to forecast a new date for a full reopening of our US work sites in favor of opening US work sites as soon as we’re able to do so safely based on public health guidance,” explains Jared Spataro, Microsoft’s corporate vice president of modern work.

Remote work is easier to start than it is to end. Here’s how tech companies, some of the first adopters of the remote work experiment in 2020, are struggling to navigate the future of work.

Remote work could threaten innovation. According to a study of Microsoft employees, the shift to remote work has hurt communication and collaboration for some business units.

Is remote work fueling employee departures? Here’s how the lack of in-person workplace connection could be fueling workers’ willingness to jump ship.


CASE STUDIES

As the NFL season starts, Lincoln Financial offers tips on newsjacking. Check out how the brand is using video to extend its partnership with the Philadelphia Eagles.

Hallmark offers creativity tips. Here’s how the greeting card company develops new ideas and messages to connect with new audiences.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

NATIONAL NEWS ROUNDUP

  • President Joe Biden has announced that all federal workers must receive the COVID-19 vaccine, with no option for daily testing for those who want to avoid the jab. The move heralds an increase in vaccine mandates for workers across the U.S.
  • Anthony Fauci warns that the infection rate in the U.S. is currently 10 times higher than what would be needed to bring the pandemic to an end.
  • Moderna is developing a 2-in-1 booster shot that will offer immunity against both COVID-19 and the flu, aiming to offer increased protection as the country heads into flu season.
  • Jobless claims in the U.S. have hit record lows, while at the same time job openings continue to break records.

RESEARCH & DATA

Consumers want (helpful) customer service on social media channels. According to data from Sprout Social’s Index for 2021, marketers prioritize engagement on digital channels, while consumers have slightly different priorities.

(Image via)

More research to watch:

  • McKinsey offers insight on the ‘Great Attrition.’ The data shows that employees are eager to walk off the job, regardless of industry. Forty percent of employees indicate plans to leave their current job in the next 3-6 months.
  • Majorities of Americans see unions as a good thing for workers. The data from Pew Research signals the danger facing organizations taking a strong anti-union stance.
  • More than half of workers are concerned about a skills gap when facing the future of work. The data comes via job posting site Monster from a recent survey. Communication skills were a top-cited need for respondents.
  • Too much free time could be detrimental for well-being. The new study from the University of Pennsylvania suggests that a culture that is too lax could have negative consequences. The optimal amount of free time is between two and five hours in a 24-hour period.

EMPLOYEE ENGAGEMENT

What are the essential skills for the future of communications? Check out these helpful guideposts from Stagwell’s Ray Day and Ragan Consulting Group’s Kristin Graham.

Amazon to cover 100% of college tuition for hourly workers. The move comes as the retail giant looks to improve its reputation and attract workers in a competitive labor market.

CNBC reported:

Starting in January 2022, Amazon said it will cover the cost of college tuition, fees and textbooks for hourly employees in its operations network after 90 days of employment. It will also begin covering high school diploma programs, GEDs and English as a second language certifications for employees.

For companies looking to retain talent, flexibility is key. Here’s what flexible scheduling could look like in organizations that are willing to take risks.

United Airlines to put unvaccinated workers on temporary leave. These are workers who have received a religious or medical exemption from a new mandate that says all workers for the airline must get vaccinated by Sept. 27 or face termination.

NPR reported:

In early August, when United first announced its vaccine mandate, it said about 90% of pilots and 80% of flight attendants were already vaccinated. The company now says more than half of its employees who were unvaccinated on the day of the announcement have since gotten vaccinated.


FROM THE CRISIS LEADERSHIP NETWORK

What’s driving the record rate of employee attrition? Data from staffing giant Robert Half sheds light on why workers are walking off the job in record numbers—and how communicators can play a role in keeping important team members happy in their roles.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

How is your organization marking the anniversary of Sept. 11? Here’s a look at how comms pros who have spent the last two decades building an organization to commemorate the tragedy are thinking about marking the somber milestone.

Conventions and tradeshows hope to mount a comeback. Even as the Delta variant pours cold water over plans for 2021, here’s how industry gatherings are planning for 2022 and beyond.

Looking to pitch broadcast media outlets? Here are four tips for both before and after you pitch to ensure you make the most of your opportunity.

Get better stories from your interviews with these tips. Here’s how to make your subject shine when conducting an interview with reporters or for internal content creation.


REMOTE WORK

Microsoft is suspending its return to the office indefinitely. The tech company has given up on setting a hard deadline for coming back to the workplace amid ongoing COVID-19 concerns.

The Verge reported:

“Given the uncertainty of COVID-19, we’ve decided against attempting to forecast a new date for a full reopening of our US work sites in favor of opening US work sites as soon as we’re able to do so safely based on public health guidance,” explains Jared Spataro, Microsoft’s corporate vice president of modern work.

Remote work is easier to start than it is to end. Here’s how tech companies, some of the first adopters of the remote work experiment in 2020, are struggling to navigate the future of work.

Remote work could threaten innovation. According to a study of Microsoft employees, the shift to remote work has hurt communication and collaboration for some business units.

Is remote work fueling employee departures? Here’s how the lack of in-person workplace connection could be fueling workers’ willingness to jump ship.


CASE STUDIES

As the NFL season starts, Lincoln Financial offers tips on newsjacking. Check out how the brand is using video to extend its partnership with the Philadelphia Eagles.

Hallmark offers creativity tips. Here’s how the greeting card company develops new ideas and messages to connect with new audiences.


CALENDAR OF EVENTS


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

 

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