Fifteen years and hundreds of CEO blogs later there are lessons to be learned—lessons to help you
Good news! There’s no better time than right now to pitch a CEO blog because before you is a well-worn path.
It’s been three years since Sun Microsystems CEO Jonathan Schwartz became the first Fortune 500 CEO blogger and at least 10 years since cutting-edge tech execs started writing online diaries which would later be recognized as blogs.
Hundreds of executive blogs later, there are numerous lessons these top-level social media pioneers can impart—lessons you can use to pitch a CEO blog to the C-suite. So here’s the lowdown on six CEO blogs—three external and three internal—that you can take into your next pitch session with the C-suite.
Note that the content of each of these blogs comes straight from the CEO, not a ghostwriter, or another member of the C-suite.
External CEO Blogs
1. The trailblazer: Sun’s Jonathan Schwartz