CEO blogs: What you should know

Fifteen years and hundreds of CEO blogs later there are lessons to be learned—lessons to help you

Good news! There’s no better time than right now to pitch a CEO blog because before you is a well-worn path.

It’s been three years since Sun Microsystems CEO Jonathan Schwartz became the first Fortune 500 CEO blogger and at least 10 years since cutting-edge tech execs started writing online diaries which would later be recognized as blogs.

Hundreds of executive blogs later, there are numerous lessons these top-level social media pioneers can impart—lessons you can use to pitch a CEO blog to the C-suite. So here’s the lowdown on six CEO blogs—three external and three internal—that you can take into your next pitch session with the C-suite.

Note that the content of each of these blogs comes straight from the CEO, not a ghostwriter, or another member of the C-suite.

External CEO Blogs

1. The trailblazer: Sun’s Jonathan Schwartz