And since Nov. 7, 2011, it has gained a large following, built its presence, and dominated the Google+ scene. The site has reached nearly 270,000 followers. Because of all the effort and strategic thinking the hospital has put into Google+, we award them top honors in the Best Google+ Site category in PR Daily’s Digital PR & Social Media Awards.
PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).
Creating a Google+ site has been beneficial for the hospital.
“The growth has expanded our visibility among health leaders, parents, prospective donors, and other opinion leaders; has improved our search rankings (especially Google’s personalized searches); and has increased visits to our website,” says Mark Miller, associate vice president for communications at Children’s National Medical Center.