It’s important knowledge to share, but what happens when someone else makes the mistakes and you have to fix them?
If you haven’t encountered this already, I bet there will come a time when you have to clean up a company‘s online and social media presence.
Maybe it will be like the situation I just went through with a client. Leadership empowered the interns to own social media and they created a huge mess. This is a classic example, right?
Or, maybe the company hired a self-professed “expert” who led them down the wrong path.
Whatever the situation, if you have to clean up a company’s online and social media presence, this process will help you successfully restore order:
1. Conduct a comprehensive online/social media audit.
You may know the company’s online presence is a mess, but you need to effectively communicate this to leadership. Put together an audit that outlines where the company has a presence online. Screenshots of profiles and specific content help tremendously to get your point across.