Coca-Cola transforms ‘Happiness Machine’ into a truck

Hoping viral lightning will strike twice, Coke adds mobility and international venues; Facebook fans could help determine where it shows up next.

You’ve probably seen a video depicting college students getting free Coca-Cola, pizzas, a huge submarine sandwich, flowers and more from a Coke vending machine in a university lobby in the past year. Since its January 2010 launch, the original “Happiness Machine” video has garnered more than 3.2 million views. Similar videos in other locales followed.

Last week, Coke unveiled the second installment of its happiness-delivering service, with a video showing a truck driving around neighborhoods in Rio de Janeiro, distributing bottles of Coke, soccer balls, chairs, inflatable toys and, for one lucky guy, a surfboard.

As with the original video, the spot ends with the question, “Where will happiness strike next?” To listen to Coke’s fans on Facebook, a lot of people hope the answer is their own back yards.

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