PR Cognitive biases every communicator should know These mindsets affect consumer behaviors—and therefore should be on marketers’ radar screens. By Laura PetrolinoMay 10, 2017 SHARE Ragan Insider Premium Content Cognitive biases affect the way people process information and make decisions. Understanding them helps us address four problems: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.