Executive communicators are at the heart of restructuring corporate leadership.
Chief communication officers (CCOs) are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving corporate culture and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public relations and corporate communications executives.
More CCOs are assuming responsibility for the corporate brand, a role that’s sometimes transferred from chief marketing officers (CMOs), who have long focused on the customer’s viewpoint.
Corporations now realize they must pay greater attention to the ever-changing views of employees, investors, governments and the public. That requires new thinking, as well as new systems and tools.
A shift in the corporate mindset