Study: Comms execs gaining clout as corporate America transforms

Internally and externally, top-tier communicators are driving more than messaging—helping to improve company cultures, cultivate staff advocacy and enhance the brand name.

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Comms execs wielding more clout

Executive communicators are at the heart of restructuring corporate leadership.

Chief communication officers (CCOs) are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving corporate culture and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public relations and corporate communications executives.

More CCOs are assuming responsibility for the corporate brand, a role that’s sometimes transferred from chief marketing officers (CMOs), who have long focused on the customer’s viewpoint.

Corporations now realize they must pay greater attention to the ever-changing views of employees, investors, governments and the public. That requires new thinking, as well as new systems and tools.

A shift in the corporate mindset

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