Communicating corporate change? 5 steps make it easy

Change can be tough, and adjustments in the workplace are no exception. Relieve the tension by employing these tips for effective communication.

“The less people know, the more they yell.”

This funny—but true—quote by bestselling author Seth Godin highlights why effective communication in a company is key.

Your company’s change initiative may aim to introduce a new IT system, reduce costs through reorganization, or evolve your brand positioning. If you want to successfully manage such an important change, consider how you communicate.

Be prepared for resistance

When you roll out a major change initiative, you’re likely to encounter some resistance; that’s not because people are trying to make your job harder. Think about change from the internal team’s perspective. They may voice common concerns, such as:

5 practical steps to support successful corporate change

The following best practices for change communications can help ensure a successful change initiative.

1. Create an “elevator pitch” for the change

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