In a world where media travels faster and across more platforms than ever before, communications professionals need to be able to play many different roles for their teams. However, no matter how adept you are at your job, someone working in the comms department needs people around them to help support their role and activities.
By having clearly defined support systems and roles in place, an organization can help its communications department flourish.
[FREE WEBINAR: How to use design and technology to engage ALL employees]
The organized HR expert
If you’re trying to get a message out about the initiatives your company is undertaking to the employee base, you’re going to want a meticulous and highly organized person in the human resources department to relay what that message might entail. This is especially true when the news coming through might have to do with company finances or benefits to employees.
For example, let’s say a company is planning on rolling out a new health insurance plan with better benefits for the employee base. Sounds great, right? Well, on the surface, yes, but the communications department still needs to work hand-in-hand with human resources to ensure the messaging is correct.
Are you addressing the details of how your employees’ coverage will change with a new plan? Are you providing a forum for them to ask questions to the HR department? Have you set up a virtual document for them to compare their old benefits to the new ones?
A top-flight communications pro should work very closely with the human resources department any time there’s a message regarding the employees going out to the company, and both sides also need to be sure they’re able to address any potential concerns that arise.
The clever marketing and social pro
Even though internal communications are often the fastest way to get information through to employees, it’s definitely not the only way that members of an organization are getting messages from their employer. In many cases, employees will also be subscribed to either newsletters or social media pages run by their employer. This is where the deft touch of an external marketing and social expert comes in handy.
The way a company portrays itself to the outside world is obviously incredibly important with regards to external perception and potential recruiting, but it’s also valuable to use social and marketing as a tool to highlight employee wins and messaging too. For instance, let’s say that one branch of a large company holds a philanthropic event where employees are giving back to a charity. You’d definitely want to highlight an event like this to your fellow employees, which could exist as either part of an email newsletter or a blog post on the company intranet.
However, an event like this is absolutely something social and marketing should highlight too. The communications department should work with the marketing pros to determine how the wording behind a post should vary between internal audiences. Sometimes, an internal company event or initiative can function as a great social post to show off the efforts a company is undertaking beyond work, and by working closely, communications and marketing can figure out how to make that messaging shine.
The steadfast C-suite
In any company, stability at the top is a must. Employees want to be able to look at their leaders and know that they can keep the company chugging along smoothly. When there’s important company news that’ll affect everyone in the organization, employees are going to want to hear it from those running the show.
In an ideal situation, communications will be able to consult with the top executives at the company to determine how their message is coming across to all an organization’s members. Does the wording address employee concerns? Does it leave questions open to interpretation? In times of change or upheaval, employees want reassurance from those who are making the calls. By working with these executives and stakeholders, the communications department can best determine how a message is relayed.
Even though they’re experts at their jobs, communications pros all need a little help sometimes. By having built-in support across their organization, you can get the message spread and right every time.