Communicators reflect on Twitter’s 10th anniversary

Twitter helped define the term ‘social media.’ As it turns a decade old, social media managers, marketers and professional wordsmiths discuss how the platform has affected their efforts.

For many marketers, PR pros and journalists, Twitter is an invaluable asset.

This morning, Twitter users received a message from CEO Jack Dorsey and his team. It read:

Ten years ago today, it began with a single tweet. Since then, every moment of every day, people connect live about the things they care about most—all over the world. Throughout the years, you’ve made Twitter what it is today and you’re shaping what it will be in the future. And for that, we thank you.

Despite the social media platform’s ebb and flow, it’s remained an integral part of everyday communication. It’s a device for promoting content and a livestream for breaking news. It can tarnish reputations and award 15 minutes of fame.

Over the last 10 years, Twitter has affected how millions of people absorb information and interact with the rest of the world.

Here’s a sampling of reflections from communicators, along with a few takeaways for PR pros:

Jill Stewart, professional lecturer at DePaul University’s College of Communication ( @jillostewart):

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