Communicators weigh in on the Spitzer flameout

We asked communicators to answer the question, “what role does PR play in this kind of a crisis?” Video

How would communicators have advised the now-former governor of New York had they been called upon to provide PR counsel? Are there times when PR can do nothing for a client? Or, are there occasions when PR should reject a client? Or is PR like practicing law—everyone deserves representation.

“I’m sure someone has done focus groups on this and found that it indeed is a good PR strategy,” wrote Tim, a corporate communicator from Pennsylvania. “Honestly, I don’t get it. It makes me think that the victimized spouse isn’t in it for love but the position and is willing to put up with the circus to keep it. Personally, I think she should keep her distance and make him stew by himself, and then get a good lawyer. Can you imagine if the tables were turned and it was a female candidate who cheated and her husband was asked to “stand by his woman?”

Martha, a PR professional from Los Angeles, pretty much agreed:

“Wife to Flak: Take a hike. Wife to Hubbie: You’re on your own, pal. You can contact me through my very expensive and take-no-prisoners divorce attorney.”

Drew, a speechwriter on MyRagan, analyzed it this way:

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