Considering paying for content? Here’s what it’ll cost you

Tech journalist and social media adviser Paul Gillin says it’s worth the cost to hire a pro to write content for you. He even offers some ballpark pay figures.

If you’ve been spending your time trying to get engineers and software developers to blog, tweet, post to Facebook or podcast, you should probably stop. According to Paul Gillin, a social media adviser to marketers and business executives, the better bet in the long run is to hire professional journalists to freelance or work full time.

“It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology,” he wrote.

Plus, it’s a buyer’s market. About 45,000 journalists have been laid off in the past year, and they’ll likely accept salaries smaller than the $60,000 to $80,000 they were making at big papers during the glory days. They’re “happy to work” for $35,000 to $40,000 now, Gillin wrote. For freelancers, he recommends starting at around 30 cents a word, though the established norm is 50 to 80 cents.

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