Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.
Many among the Twitterati have built their followings in large part through content curation. Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.”
With the endlessly flowing Twitter stream, you have to tweet at least semi-frequently to maximize visibility. Many content curators tweet eight or even 10 times daily. Content sharing is today’s preferred method of content curation. And it works. Twenty-five percent of tweets contain links, but 56 percent of retweets contain links.