Content marketing: A beginner’s checklist

There’s a lot more to it than just writing and hitting ‘publish,’ so follow these guidelines for a comprehensive strategy.

Continually creating compelling, informative content is a key way to spark interest in a specific product or service and not only help serve your audience the information for which they’re searching, but also create valuable sales leads that can help improve your company’s bottom line.

Yet a complete content marketing strategy often proves difficult to implement. After all, there’s a lot more to the process than writing a piece of content and hitting “publish”—in fact, that’s typically the easy part. It’s what comes after that step that’s just as crucial in actually putting that content to work for you and your website.

Considering a content marketing campaign, or interested in refining one that’s already in progress? Here’s a beginner’s checklist that will carry you through the entire process and help ensure no key steps are omitted.

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