The holidays are over, the secret Santas have been outed, and bits of tinsel from the tree in the lobby linger on the floor under your desk.
Now is the time for communicators (and publishers like Ragan.com) to look ahead at trends for the coming year.
We asked communicators and other experts for their prognoses and tips on what’s to come in the industry, particularly in social media.
Several predicted that what IBM is calling “social business” will spread as everyone from sales to internal communicators increase their use of social media tools.
“Social is not a silo; it’s part of everything we do,” says Belinda Wong, communications manager at Yammer. “Soon enough we can hopefully move past the ‘social’ moniker and into accepting that social is part of every business and affects every functional area.”
Here are some trends to watch for:
We’re all publishers now.