Here at C.R.A.P. Central (Corporate Rhetoric Awards Program), we search far and wide to find the worst examples of corporate communication out there. And usually, we find at least two pieces of organizational feces to talk about.
This time, however, we are focusing on just one. Why? Because it is so bad that we need to stay laser focused on it. It’s so insidious, we’re petrified other editors might see it and be tempted to do something similar to fill space in their own publications.
And we can’t have that. So here we go, with what might be the worst C.R.A.P. ever.
You’ve all seen the “Dr. Phil” show, right? Well, if you haven’t, here’s an in-depth description of him:
He’s a jerk.
Oh, you need more? Okay … he’s bossy. He thinks he knows it all. He loves to tell people how to live their lives. He’s a hypocrite, in that he writes books about how to lose weight, and yells at people to lose weight … and yet he’s fat.
(I can call him fat, because I’m fat, too. It’s like how black rappers are able to use the “n” word.)