Instead of calling a press conference, this executive announces budget shortfalls via tweets
“My county exec is on Twitter. [Ron Sims] gets it,” said one fellow Twitter user.
“I think it’s great Sims is using Twitter,” posted “Mark” in response to a Seattle Post-Intelligencer blog story about Sims. “It’s one more (effective) way to connect.”
In September 2008, when it came time to get the word out about a larger-than-expected shortfall in the county budget, Sims could have called a press conference—but instead, he got on Twitter.
“Just revised King County’s budget shortfall from 86 to 90 million dollars. Inflation and a sluggish economy are reducing revenue growth,” Sims tweeted.
This novel approach to communications won plenty of notice from the mainstream media as well as local bloggers.