Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
“If you haven’t heard, a recent study … said that we now, as humans, have a shorter attention span than goldfish.”
That’s a humbling assessment that John Meyer, co-founder and CEO at Lemonly, shared in a session called “How to create infographics that are worth a thousand words” at Ragan’s Visual Communications and Infographics Summit in Denver.
Humans may be at the top of the food chain, but they lose interest in something in the amount of time it takes your pet goldfish to lose interest in that ceramic deep-sea diver resting on the gravel.
How can organizations have any hope at keeping employees’ and customers’ attention?
Meyer’s solution is infographics.