Creating a ‘content brand’ can build your audience, boost the bottom line

Exploiting niche markets and developing talent can help you overcome information overload and create new friends, fans, followers.

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The statistics are staggering: 17 new Web pages are published every second; 2 million blog items are posted every day.

And the numbers are growing. Consumers can’t begin to keep up.

“We are churning out content at an unbelievably rapid pace,” according to marketing expert Andrew Davis. As the technological revolution generates more and more information, organizations must adopt different communication strategies to keep their messages from drowning in the wave of content washing over us, he said.

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