Creativity spurs vaccine uptake, don’t put gas in bags, and more

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5-13 week in comms

Greetings to you and yours, communication pros.

We hope you enjoy this week’s stories—along with relevant tips and takeaways—for the week of May 10-14, 2021.

1. Who wants to be a millionaire?

The Buckeye State is taking a bold step to boost vaccine uptake. NPR reports:

“Amid dropping vaccine demand in Ohio, Governor Mike DeWine announced five, weekly drawings of $1 million open to residents who’ve received at least one dose of a COVID-19 vaccine. A similar lottery for teenagers will provide the lucky names with a full, four-year scholarship to a public university in Ohio – room and board included.”

The move comes amid a broader call for creativity to increase vaccinations across the U.S. Right now, according to Washington Post data, about 154 million Americans have received at least one dose of the vaccine. That’s about 55% of the currently “eligible” population. States, businesses and charities are mobilizing in multitudes of ways—all in an effort to make it easy as possible for folks to get the jab.

NPR again:

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