PR Critics pan Kraft’s new name Mondelez International is the new name of Kraft’s global snack company, and it has its share of critics. What do you think of the rebranding effort? By Michael SebastianMarch 23, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.