Last week wrapped up with an inadvertently racist tweet from the New England Patriots. This week, Dave & Buster’s, a restaurant chain that boasts sporting events on its TVs and video games, can’t say there was anything inadvertent about this tweet promoting its Taco Tuesday specials:
The Twitter rejection of the tweet was swift and blunt:
— clarke (@radicalhearts) November 18, 2014
— Kloipy (@Kloipy) November 18, 2014
According to Adweek, Dave & Buster’s took down the tweet about 40 minutes after it was posted. About an hour later, the brand’s social media team offered this apology:
We sincerely apologize for the tweet that went out today our intention was never to offend anyone please accept our apology
— Dave & Buster’s (@DaveandBusters) November 18, 2014
The response to that tweet wasn’t entirely favorable either:
.@DaveandBusters Looks like you fired your copywriter along with your social media manager. Punctuation is overrated anyway!
— CJ Bargamian (@mediahostage) November 18, 2014
@DaveandBusters As a fan of punctuation, I am further offended by this tweet.
— CRlT (@CRlTTER) November 18, 2014
It’s been a tough Twitter day for Dave & Buster’s.