Marketers like to save time, but crafting a one-size-fits-all update for Facebook, LinkedIn, and Twitter can deflate your social media marketing efforts.
Does this mean you need to find (or create) three or four distinct resources to share each day? No, but it does mean you need to customize your writing style to your audience.
I did just that with my colleague Joellyn Sargent’s recent post about social media and B2B branding. Using the Buffer tool, I’m able to schedule multiple updates for platforms but maintain the option for customizing each post.
By now, the 140-character limit for tweets has been burned into everyone’s brain, but that isn’t the only rule for clickable Twitter sharing. You need a hook to capture your followers’ attention and entice them to click through to the article, regardless of whether you’re sharing your own resources or someone else’s.