Disney hits social media jackpot with ‘ultimate tweet’

The theme park’s twitpic of Mickey, Donald and 138 other costumed characters lined up in a hashtag shape generated tons of love among social and mainstream media.

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Every brand and organization out there these days is trying to do something clever with 140 characters.

Leave it to Disney to launch a promotion by gathering 140 of its movie characters, lining them all up in the shape of a hashtag, and tweeting the photo.

The characters—among them Mickey Mouse, Peter Pan, Pocahontas, Bowler Hat Guy, and Woody and Jessie from “Toy Story”—generated tons of love on Twitter and YouTube and in the mainstream media.

The tweet and accompanying videos trumpeted a bicoastal “all-night extravaganza” on Memorial Day weekend, the traditional start of the family travel season, Disney Parks’ Social Media Director Thomas Smith wrote in a blog post.

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