Do liberal arts students make better PR pros?

I tried to see if there was a trend among the good candidates and the students/young pros I didn’t think would be a good fit.

There did seem to be a trend, in fact.

But before I give you the answer, here is a small list of things I do not want to hear from a candidate, either in an interview or on social media. (And if you think I didn’t find everyone’s Twitter and other public social media accounts, you’re crazy.)

My initial gut responses to each of the above were along the lines of:

Inquisitiveness is the key trait I found in good candidates, but many students lack it. Inquisitiveness is why I would rather hire a liberal arts student than a PR student.