At the time, I wasn’t quite sure how to answer. I fumbled over a few explanations (“I manage the company website,” “I post to Facebook,” “I write press releases”) hoping that was good enough.
Side note: I don’t work for a public relations company, managing multiple clients and accounts. I handle all of the PR, marketing, business development, and communications duties for one company.
After I answered the question, I immediately regretted it. Wow, I thought, my job sounds lame and incredibly boring. Yes, I do those things (and way more), but that’s not exactly what I do. So I came up with three easy-to-understand descriptors that make my job sound as valuable as it really is:
Educate. Content marketing plays a large role in educating. Consumers are always looking for answers, wondering where they can find a solution to their problem. Posting weekly to the blog about various topics doesn’t just increase search engine optimization, but customers are learning about our industry and our company. If a customer or an employee has a question, I’m here to help answer that question, whether it’s through e-mail, a letter, face-to-face, a blog post, or another avenue.