Do you weed through your Twitter followers for the worthy ones?

Pros like to preach about building a large Twitter following, but what if that isn’t your goal? Here’s how to get more out of Twitter than a massive following.

Christopher Breen isn’t gaining Twitter followers the right way. In fact, he’s “doing it wrong.”

After reading a colleague’s post on “Getting more Twitter followers: Five do’s and don’ts,” the Macworld senior editor happily concluded that he didn’t follow any of those rules.

Breen writes:

“… I routinely violate each of the article’s suggestions … And I do because I honestly don’t care if you follow me or not. I know people earn a certain kind of currency for having followers in the five and six figures, but the day I measure my worth based on this kind of data is the day I delete my Twitter account and have a good long talk with the mirror … Twitter isn’t a reflection of my professional life.”

So, how does Breen use his Twitter account? As a form of entertainment for himself and those who follow him. He sacrifices his number of followers for a small group of people who value what he has to say.

Here are a few of Breen’s do’s and don’ts for those who don’t measure Twitter success through their follower count:

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