Christopher Breen isn’t gaining Twitter followers the right way. In fact, he’s “doing it wrong.”
After reading a colleague’s post on “Getting more Twitter followers: Five do’s and don’ts,” the Macworld senior editor happily concluded that he didn’t follow any of those rules.
“… I routinely violate each of the article’s suggestions … And I do because I honestly don’t care if you follow me or not. I know people earn a certain kind of currency for having followers in the five and six figures, but the day I measure my worth based on this kind of data is the day I delete my Twitter account and have a good long talk with the mirror … Twitter isn’t a reflection of my professional life.”
So, how does Breen use his Twitter account? As a form of entertainment for himself and those who follow him. He sacrifices his number of followers for a small group of people who value what he has to say.
Here are a few of Breen’s do’s and don’ts for those who don’t measure Twitter success through their follower count: