Doctor blogger proves the value of expert communicators

Seattle Children’s physician is a one-woman content machine, demonstrating that medical and other specialists can speak to the public at large.

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If you’ve ever wished you had an expert who could translate your industry’s gobbledygook into compelling communication, meet Dr. Wendy Sue Swanson.

A popular pediatrician, speaker, and blogger, she brings a fresh voice that communicators in health care—and other industries—can only envy.

So we were interested in a compelling speech Swanson gave for TEDx Talks in Nijmegen, Netherlands. If you have an eloquent but reluctant physician in your hospital—or expert in any other organization—check out her talk, “Why are patients not finding their doctors online?”

A one-woman content machine, the Seattle Children’s hospital doctor has 24,000 Twitter followers and blogs about everything from Malala Yousafzai’s Nobel Prize to the risks of teen marijuana use. She maintains a Facebook page and a YouTube channel.

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