Does irritation with social networks mean trouble for your brand?

A new survey finds that major platforms rank relatively low when it comes to user satisfaction. That malaise needn’t hurt your online efforts, though.

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Online users spend most of their time on social networks.

From creating connections and garnering followers to sharing content, posting updates, and publishing photos, we live in a society connected by online networks and digital communities. The average user accesses his or her social networks of choice daily.

That’s why the latest American Customer Satisfaction Index, released July 22, surprised many. Could your brand’s online efforts be suffering because of general dissatisfaction with social media platforms?

The statistics

According to the annual study, which was based on interviews with over 6,000 consumers in the United States, the largest social networks—Facebook, Twitter, and LinkedIn—rank among the lowest-scoring companies in the nation for customer satisfaction.

The category that houses these networks, “social media,” was the fourth-lowest category overall with a satisfaction rating of 71 out of 100. This put it ahead of only Internet service providers (63 out of 100), cable/subscription television companies (65 out of 100), and airlines (69 out of 100).

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