Just as beach and weekend homeowners get guest requests, so do popular blogs. The reason is simple: location, location, location. Whether it’s a vacation home or a popular blog, it’s where everyone wants to be and be seen.
Why invite guest bloggers? 5 benefits
From a blog owner’s perspective, here are five benefits guest bloggers bring to your blog. (Here’s an outline of the benefits for guest bloggers.) Guest bloggers:
Reduce your content creation. This is especially useful during busy periods or vacation(s).
Offer a different perspective on topics important to your audience. This is useful for dialog on your blog.
Present information that’s not part of your expertise. Using guest experts shows that you’re in the know, which reflects well on you.
Attract new readers to your blog. Guest bloggers may bring their followers and/or new readers interested in the additional content.
Promote your blog to their readers. Ask guests to let their friends and followers know about their post on your site.