Don’t ignore these measurement rules in 2018

Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.


It’s a safe bet that most of your communications programs take place online—and that they have a lot of numbers associated with them.

It’s easy to get overwhelmed by the sheer amount of data, but if you’re not tracking the right metrics, you could be missing key insights about your efforts.

Are you following these principles recommended by the experts at the Measurement for Communicators Conference?

1. Use an analytics-friendly editorial structure to get more conversions from your content.

2. Present KPIs to senior leaders with visually appealing dashboards and visualizations.

3. Track the right livestreaming metrics to better allocate your budget.

Learn how to do the above and more when you join us at this can’t-miss conference on Feb. 20–21 in San Diego. You’ll hear how Southwest Airlines, Scripps Health, KPMG and more use their data to improve communications and audience engagement.

In just two days, you’ll get the skills you need to add “data analyst” to your job description.

Register here to save $100.

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