Dove recently scrambled after many called a recent marketing effort “tone deaf.”
The company—which has made headlines in the past for bold, empowering campaigns—had its recent ad go viral after makeup artist Naomi Blake shared screenshots of it to her Facebook page. The post garnered more than 10,500 shares at time of publication:
On “Good Morning America,” anchor Adrienne Bankert reported:
It was compiled from four screen grabs from a three-second video Dove posted on its Facebook page, showing three women of different ethnicities each removing a t-shirt in matching skin tones to reveal the next.
Ok here’s a video of the dove commercial I think the video isn’t bad… I saw the pic and i got upset now tht I see the video I’m not. pic.twitter.com/3waVaczmfZ
— jennifer lopez (@helloximxjenny) October 9, 2017