Crisis Management Dove apologizes after consumers slam ad for being racist The company said it ‘missed the mark’ and took down the post which many said was insensitive. Others, however, said they couldn’t find offense with the marketing spot. By Beki Winchel@bekiwekiOct. 10, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.