Dr. Seuss’s 5 lessons for PR pros

The famous author’s March 2 birthday reminds us of the timeless lessons his books offer. PR pros, are you heeding his advice?

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More importantly, his books always came with some kind of lesson or understanding of the world. These lessons aren’t lost on me. In fact, most are still applicable.

Dr. Seuss had an unusual way of communicating, no doubt, but he also seemed to talk about how we should communicate and live as we communicate.

Here are five Dr. Seuss books that demonstrate important, fundamental lessons of PR.

One Fish Two Fish Red Fish Blue Fish

Summary: Seuss teaches kids to count and understand colors with his array of interesting creatures grouped according to size and color.

How this helps a PR pro: Understanding numbers and segmentation is key to your job.

Public relations has benefited from advanced statistics for the past 10 years. As communication has moved to the Web, we’ve begun to measure more and apply those findings to our work.

Only by knowing the difference between whether there is one fish or if there are two, and whether they are red or blue, can we ever tell which bait reels in the most fish in the first place.

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