Why sacrifice your fresh, human voice to get it ‘just so’ for a reporter?
Today, an increasing amount of media relations is handled through e-mail correspondence. Pitches are made by e-mail; e-mails are used for follow-up purposes; and in some cases, e-mail is even used for interviews and giving quotes to reporters.
On the surface, e-mail correspondence for dealing with the media seems like a great idea. You have time to perfectly tailor your responses, ensuring no mistakes are made, and e-mail is convenient. It can be much easier than trying to find the time for a phone conversation with a busy reporter. What’s more, you don’t have to worry about being misquoted, because everything is right there on the screen in black and white.