Easter 2018 social media trends, themes and tactics
With about 80 percent of Americans expected to celebrate the holiday—and shell out more than $18 billion doing so—timely, tasteful marketers can seize the messaging moment.
For those eager to ride the Easter gravy train, NewsWhip, a digital trend-monitoring platform, offers analysis on content, themes and platforms that’re primed to generate buzz.
Crunching numbers from last year, NewsWhip found that Facebook engagement peaked right around the holiday, and Pinterest traffic skyrocketed before Easter—presumably in a mad scramble to prevent things of this nature:
As for content that soared last year, food-focused fare such as recipes and Easter-themed bites ruled the roost. “Hyper-partisan” content drew massive amounts of clicks as well.
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