I’ve spent most of my journalism career writing about and for you—the communicator.
I’ve watched you weather storms and come out stronger, update crisis plans after tough lessons learned, adapt your comms strategy to an ever-changing work force, not to mention social media, which—at one time—upended how and where and how often you communicate.
I’ve been your cheerleader, rooting for you at every turn—to get a seat at the table, to persuade your boss to get you that extra staffer or higher budget. To help prove that what you do matters; that the words we use matter.
I’ve never seen messaging matter more than now in the face of COVID-19.
Communications—your role—is critical as we face a crisis of epic proportions. Over the years, I’ve seen and heard you advocate for consistent, honest and transparent communication with employees as the cornerstone of corporate trust. You’re right—and it matters more than never. Employees, managers, and even your CEO—are looking to you for guidance, reassurance and counsel.