I’ve spent most of my journalism career writing about and for you—the communicator.
I’ve watched you weather storms and come out stronger, update crisis plans after tough lessons learned, adapt your comms strategy to an ever-changing work force, not to mention social media, which—at one time—upended how and where and how often you communicate.
I’ve been your cheerleader, rooting for you at every turn—to get a seat at the table, to persuade your boss to get you that extra staffer or higher budget. To help prove that what you do matters; that the words we use matter.
I’ve never seen messaging matter more than now in the face of COVID-19.
Communications—your role—is critical as we face a crisis of epic proportions. Over the years, I’ve seen and heard you advocate for consistent, honest and transparent communication with employees as the cornerstone of corporate trust. You’re right—and it matters more than never. Employees, managers, and even your CEO—are looking to you for guidance, reassurance and counsel.
I’ve never worked as a communicator, yet I’ve always viewed Ragan.com and PR Daily as an extension of your department. We are your virtual extra staffer—we are here to arm you with content to help you navigate this uncertain, unprecedented time. Our mission has always been to provide ideas, inspiration and guidance to help your every day, and this is no different.
Ragan is your community. Lean on us for support. We’re not going anywhere and we’re here to help.
So, share your ideas, tips, best practices and everything in between with me. Email me at Roulaa@ragan.com and tell me: What is working for you? What’s your biggest pain point? How are you reaching remote employees? How are you engaging employees? What technologies have you adopted during the quarantine to communicate with your department? How can I help?
I have the utmost faith in you, dear reader. I have had the pleasure of meeting many of you. You are a smart and impressive group of professionals.
We will get through this together.
– Roula Amire, VP, Editorial