PR Elon Musk scores 2-for-1 PR win in SpaceX launch By putting a Tesla roadster in the payload of the Falcon Heavy rocket launch, the entrepreneur vaulted his flailing car company into the solar system—and marketing history. By Ted Kitterman@tedkitkatFeb. 7, 2018 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.