Here are nine time-saving tips to make your email duties simpler and more efficient:
1. Use a calendar. “Establishing a visual calendar of all upcoming email deployments at least one month in advance—more than one month is even better—can greatly streamline the workload,” writes Carolyn Nye at PracticalECommerce. “Take a few hours to set up the calendar for the upcoming month or months. It will save significant time later and it will help avoid a last-minute rush to get campaigns out the door.”
2. Automate everything you can. “Email marketing can be labor intensive: campaign creation, graphics, copy, scheduling, etc.” writes Peter Fusco at Main Street ROI. “All these tasks require creativity, time and meticulous review. Automation is an opportunity to amplify and squeeze more value out of all the prep work emails require.” New to automation? Check out this guide from ClickZ.