By his “conservative” calculation, he estimated he had devoted a full 45 days (19 percent of his annual workable time) replying to email last year. Of course this is just the time spent replying to emails; it does not account for his time reading all his incoming emails.
Naturally, this made me wonder: Is my friend managing his time and email correctly? I’ve received many of his emails, and I feel confident saying “no.” Why? For one thing, he’s not a professional communicator.
As PR pros, we have a distinct advantage—namely organization and writing skills—over other professionals to bring greater sanity, efficiency, and effectiveness to email correspondence. I get highly discouraged when working with fellow PR professionals who do not communicate clearly in email. To me, that’s adding to dysfunction and ineffectiveness, not to mention doing a discredit to the terms “PR pro” and “professional communicator.”
Below are some suggestions for managing email:
Stop and evaluate
Not every email needs an immediate reply, but every email needs an action from you. You can reply, not reply, or save it for later. When determining which to do, keep the following questions in mind: