Yes, you may be reluctant to admit it, but you love your job. You did in the beginning anyway. And you’re still in the communications business because you want to help people get information and gain understanding. You love to take complicated concepts and make them simple and useful for your audience. When something you do moves the needle, even just a little bit, it’s still the sweetest feeling in the world. Go ahead and savor those little victories—in the long run, they may be more important than the big ones.
I say there are no great communications. Only small attempts that people remember. For this reason, I have always preferred small projects that have a big “ripple effect.” Like right now, in my work at a large industrial gas and chemical company.
Background: Bloom where you’re planted