Employee communicators know not what they do

If you’re too busy doing your job to think about why you’re doing it in the first place, take five.

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There’s been quite a conversation going on at the LinkedIn group of the International Association of Business Communicators. Communication guru Roger D’Aprix started the ruckus by asking the employee communicators there, “Is our profession intellectually lazy?”

He forgot to mention morally bankrupt and emotionally dead.

At least it often seems that way to me.

I’m getting pretty bored with the subject I’ve studied for more than 20 years, the subject to which I’ve given more of my energy than any other.

I’m bored by so much talk of technology. Since the advent of intranets 15 years ago, about 75 percent of the conversation in this business has had to do with “integrating print and online” communications, e-blasts, CEO blogs, employee blogs, podcasts, internal social networks, online video, Twitter, Yammer, macrosharing and microsharing.

If I had wanted to kibbitz all day about gizmos, I wouldn’t have become a communicator, I’d have gone to work at a Radio Shack.

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