Facebook deemed most trusted channel for branded content
Respondents to an Acquity Group survey gave the social network the best average scores. A caveat: The most popular channels all fell in the middle range, from 4 to 6, on scale of 1 to 10.
Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
The report was based on data from a survey of more than 2,000 consumers in the United States.
Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).
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