Facebook nixes ‘like-gating’

The practice, which required users to ‘like’ pages to enter contests, get coupons, or otherwise earn incentives, will be verboten starting Nov. 5.

If you’ve been telling people who visit your brand’s Facebook page, or apps on your page, to “like” those things to get coupons, enter contests, or otherwise earn special rewards they wouldn’t otherwise get, you have until Nov. 5 to stop.

Late last week, Facebook changed its Platform Policy to essentially ban the practice that has become known as “like-gating.” Here’s what the updated policy says:

Only incentivize a person to log into your app, like your app’s Page, enter a promotion on your app’s Page, or check-in at a place. Don’t incentivize other actions. Effective November 5th, 2014, you may no longer incentivize people to like your app’s Page.

Violating the policy could result in the app’s removal from Facebook.

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