Social Media Facebook nixes ‘like-gating’ The practice, which required users to ‘like’ pages to enter contests, get coupons, or otherwise earn incentives, will be verboten starting Nov. 5. By Matt WilsonAug. 12, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.