Facebook will hide undesirable viral content

Content marketers, beware: The social network will bury stories that users don’t want to see.

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For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral.

A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

Based on the results of its “story surveys,” which Facebook says it gives to “tens of thousands” of users each day, the social network will punish popular stories that people don’t actually want to see.

It sounds convoluted—how can a story go viral if most people don’t want to see it?

A post in Facebook’s newsroom explains:

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