First few days determine whether a video goes viral: study

Video analytics company Unruly found that about a quarter of the shares a video gets occur within the first three days of its existence.

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A new study by video technology and analytics firm Unruly of the 200 most-shared branded videos of 2012 found that 10 percent of the instances of viewers sharing a video occur on the second day after that video’s launch. About a quarter of shares happen in the first three days, and half happen within the first three weeks.

The number of shares a video gets in its first three days on the Web strongly correlates with how many times it will be shared over its lifetime on YouTube, Unruly’s data show.

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