We’ve all seen it: A social media manager gets carried away and posts something he regrets on the brand’s Twitter handle or Facebook page. (We’ve heard about employees causing trouble on their personal pages, too.)
The post probably seemed clever at the time, but customers don’t agree. And now, instead of packing up his desk and preparing for a restful holiday break, the poor guy is fielding customer complaints and drafting mea culpas.
If you don’t want this to be you, take a long, close look at this flowchart from uberVU. It can help you determine whether you should post a cheesy Christmas pun or that photo from the company’s holiday party.